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Adidas expands India sourcing with new plant

Adidas is set to expand its footwear sourcing capacity in India, with production for the brand due to begin at a new plant operated by Phoenix Kothari Footwear in Karur, Tamil Nadu, according to local media reports.The facility is a joint venture...

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Supershoe helps athletes make history

Three athletes achieved world-firsts at the 2026 London Marathon. They were all wearing the same footwear.Two runners, Sabastian Kimaru Sawe from Kenya and Yomif Kejelcha from Ethiopia, have broken the time of two hours for a marathon, the ...
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