Crocs makes good on promises with new management team
22/10/2014
Bob Munroe spent 10 years with Reebok, most recently as president following the brand's acquisition by Adidas, and previously as senior vice president and general manager for North America. Since leaving Reebok, he has led a number of start-up companies and at Crocs will be responsible for managing the region's wholesale, internet and direct-to-consumer channels.
Former GM of the Americas Greg Sullivan is assuming the new role of senior vice president of global business transformation. In this role, he will help to drive the creation of a merchant-led enterprise and more nimble global and regional organisations.
In Asia Mr Yuan has been serving as assistant general manager of the company's China business. He will be based in Shanghai and replaces Ted Lee, who will leave the company later this year.
Dale Bathum, chief product officer for Crocs since 2012, will transition product leadership responsibilities to Michelle Poole until November 20 when he will depart to pursue other interests.
Michelle Poole joined Crocs in August 2014 after five successful years as senior VP of product for Sperry Top-Sider.
"Consistent with our previously stated intent of upgrading the management team, these changes will help us bring together global merchandising, design, development and product management to work as one team, with focus and purpose," said Crocs president, Andrew Rees.
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